They have added the potent fixings without testing on animals. The ELF product makers aim to endorse PETA support in their every product to protect animals and serve humans with skin-friendly skin care products. There is a vast network of branches worldwide that render benefits to many users with the help of their vegan and cruelty-free product manufacturing.
About the Manufacturer
This cosmetic brand is an American based manufacturer that is located in Oakland, California. The founder of this brand is Joseph Shamah and Scott Vincent Borba. They invented it in 2004 by introducing bath and skincare products, mineral-based makeup, blushes, bronzers, brushes, eyeliners, lipstick, glosses, mascara, professional tools, many other things. ELF stands for eyes, lips, and face.
That is why their products have been designed for these body parts. You can use them on your face, lips, and eyes to enhance your appearance and overall looks. According to the manufacturer, all the products are vegan and cruelty-free,” which ensures no harm to users skin. They have used the Ingredients that are clinically verified to render the beneficial outcomes for glowy skin.
There is tough competition among the manufacturer, but this brand is one of the leading producers that allow customers to have benefits and desired facial appearance. The brand keeps an eagle eye on all the manufacturing tactics and introduce the most affordable makeup products to the users. They have started with only 13 makeup products and gradually developed more than 300 products. This may include all the above-described products that cover almost every aspect of the makeup. It has a variety of products that give benefits beyond age, gender, ethnicity, and sex. However, they have targeted women ranging from teenagers to 40s and 50s. They have different product lines, such as e.l.f. Studio, e.l.f. Minerals and e.l.f. Essentials.
Moreover, they have e.l.f. Bath and Body products that have moisturizers, cleansers, and fragrances. Although they are not making these products now, they included in their list—some details of kinds of its makeup.
This makeup line offers professional makeup to serve professional makeup artists and relevant consumers.
It includes makeup products that are made with natural minerals and ingredients.
This category has the everyday makeup affordably. The manufacturer tried to serve customers with their cost-efficient products.
Is ELF Makeup Vegan?
E.l.f. Cosmetics is one of the leading brands that has been made with natural ingredients and considered a 100% vegan makeup brand . However, numerous brands in the market claim their products as vegan. It is not like other products that only claim because it has PETA certification and has not tested any product on animals. It ensures the best outcomes for the users.
All the ELF products reviewed in Glamour, Allure, InStyle, Good Housekeeping, and Self due to its worthy effects and benefits. The best selling of the product is on its website. But, it is also available in the leading stores. All these things of ELF products cater to the users to enjoy the vegan and skin-friendly make up for a pretty face.
Is ELF Makeup Vegan and Cruelty-free?
Well, when it comes to ELF products, it is quite clear that they are vegan and cruelty-free. It is because the manufacturer utilized the best ingredients to serve users without any drawback. There is nothing harmful in its making, formulation, and finishing that withdraw it from vegan products. Additionally, the ELF manufacturer has confirmed that they have not tested their products on animals and certified with PETA support.
They did not test the ingredients or any other thing on animals to keep their products cruelty free and vegan. Undoubtedly, they have fulfilled all the requirements which make a skincare brand worthy and valid to uses. This cruelty-free brand for every eye, lip, and face evokes your professional, casual, and everyday look. It is the real game-changer that supports your all-day makeup routine and has instant skincare support.
You may have the desired makeup and products ranging from concealer, foundation, shades, and other things. It helps to make you look good and feel good by working as an all-rounder. All the brand formulas are 100% vegan and contain no animal testing, which makes it a cruelty-free brand. Moreover, the manufacturer avoids adding phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. That is why it is a skin-friendly and profitable brand that provides skincare support for beautiful and glowy skin.